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Typos: Lazy Marketing or Genius Strategy?

Updated: Jan 4



You read, re-read, and read again all your printed material to ensure everything is grammatically correct without any spelling errors. Ah, it is perfect. Now it's ready to share with the world.


Then while driving down the street you find your local mechanic advertising "strut's, brake's, tire's". Wait, what? It drives you bonkers, and you see it everyday. Every. Single. Day. Then you realize you don't notice any other signs, just this one, typos and all. Why would a business use those apostrophes all willy-nilly like no one would notice?


I can't help but think there is some sort of genius at play with their marketing. In a world where we are bombarded with messages from everywhere telling us what to buy and what to think, we know it takes something really special to stand out in a crowd. Could typos be where it's at? (I know, don't end a sentence with a preposition!)


I have spent a good portion of my life editing from peer editing all throughout school, editing advertising copy as an account executive, writing and editing grant proposals, and now blogging and marketing for my own businesses. I always get a small thrill out of catching typos in other people's work and my own, and I believe other people do, too, based on the quantity of memes and posts I encounter on social media calling out typos. Typos get noticed!


I still remember long, long ago editing a peer's paper about public versus private schools. The number of "pubics" that appeared in place of "public" were daunting, and it certainly held my attention. I remember very little from my high school years, but I remember that paper, and it wasn't even mine.


I do believe ensuring "perfect" copy in marketing, but I cannot discount the fact people are likely to catch your typos, which means they are seeing your message, which means now you have their attention, which means now they know about your products and services, which means now you have a potential customer/client, which means now you can build a relationship, which means now...you get the picture.


What do you think? Would you every purposefully use typos in your marketing strategy? Share in the comments below. Was my typo above intentional or accidental? I'll never tell.

About the Author:

Serena James, MBA is a holistic healer combining her passions of business and energy into one unique and powerful consulting experience to help you take your business to the next level and beyond. Get your copy of her latest book Vibe Higher geared toward self-awareness and personal growth.

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